12 Hidden Tricks Advertisers Use to Sell You Stuff | Design | WIRED

See on Scoop.itSociety and culture: The English speaking world

In his new book Hidden Persuasion, Andrews, with social psychologists Matthijs van Leeuwen and Rick Baaren, explores 33 of the sneakiest tactics advertisers deploy while hawking their products. These hidden persuasions, as Andrews calls them, are a driving force behind advertising world’s efficiency, and they’re way more common than you might think.

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